CPG Startup Market Launch

Context
A consumer goods startup had strong product innovation but no structured go-to-market strategy. Teams operated reactively, struggling to translate potential into partnerships or revenue.

Approach
Working closely with the founders, I mapped the competitive landscape, defined market segments, and built a go-to-market framework. I also produced investor and client decks that articulated differentiation and created a clear story for partners. We ran a rapid feedback loop with early customers to refine the product narrative and pitch flow.

Outcome

• Secured early retail discussions within three months

• Delivered a unified investor narrative that accelerated fundraising momentum

• Provided the founders with a repeatable framework for sales conversations