Founder Brand Strategy

Context
A founder with a strong track record but limited online presence needed to articulate thought leadership in a way that built trust, community, and opportunity. Despite deep expertise, their message wasn’t visible to investors or peers.

Approach
I developed a three-month brand roadmap anchored in clarity and rhythm: positioning statements, storytelling pillars, and a posting cadence tailored to their leadership tone. We launched weekly content on LinkedIn - narrative-driven posts, insight summaries, and short reflections — supported by metrics to track engagement and growth.

Outcome

• 200% increase in visibility within 90 days

• Consistent inbound interest from potential clients and speaking engagements

• Established a personal voice recognized for insight and authenticity